Independent Marketing Professional
Over her 17 years of integrated marketing experience, Sunshine Farzan has held senior marketing
positions at MetLife, American Express, Harte Hanks, and Kraft Foods, and has worked in Mexico City,
Sydney, New York and Hong Kong. She currently consults with clients to develop highly targeted,
innovative, and digitally-led integrated marketing campaigns to accelerate customer acquisition,
engagement and conversion.
Prior to this, she was Head of Marketing and Communications for MetLife Hong Kong where she
spearheaded the company’s most significant branding, marketing and digital efforts in its 20-year
history. Sunshine conceptualized and oversaw integrated marketing and branding strategy and
execution across digital, advertising, product marketing, mobile, social media, media relations and
community engagement. Her passion for using social media and mobile to connect with consumers has
recently been evidenced by award-winning campaigns to acquire and engage with customers and
elevate the MetLife brand through financial services marketing innovations.
Sunshine has been recognized by Campaign Asia as one of the ‘40 under 40’ marketers in Asia and a
‘Woman to Watch’, while recently winning Gold as ‘Female Executive of the Year in Asia’ at the Stevie
Awards for Women in Business.
Sunshine has served as a juror on various global and regional awards including: APAC Effie Awards,
Spikes Asia Awards, Webby Awards, DMA International Echo Awards, AMES Awards, Festival of Media
APAC Awards and SMARTIES Awards.
She serves as a Global Advisory Board member for Rutgers University and an MBA career coach at Hong
Kong University. Sunshine holds an MBA from the Ross School of Business at the University of Michigan
where she graduated with honors.